Say It Right
“I created Ideatico to help brands and organizations with their Digital presence, Content, Internal and external communication. Writing has always been my thing and through Ideatico I get to put my Word Magician hat on and help brands, companies, organizations tell their stories. It is as a place where ideas fall into place with the right words. I believe that what we say matters just as much as how we say it. It is amazing how saying it right unfolds the magic.” – Irina Theodoru
We do put some magic in our work, but, in reality, it is the communication skills and the understanding of the business world that drive our creations.
Add two more drops of passion and one ounce of talent and you have a “wizard-worthy-potion” for finding the right words to tell your message.
Emotional Intelligence is one of our assets as communicators. We apply it in understanding brand personalities and public characteristics. It is how we know what, when and where to say.
Beyond professional skills, we employ personal abilities to break communication barriers, to make the messages clearly understood and correctly perceived.
We don’t leave to chance to find the words that best talk about your business. It is a process that involves research, long talks, analysis, setting objectives, understanding the vision and adjusting until it is right.
We play with words, but it is serious play. We know what business means and we use copywriting to support it.
Long-term relationships are what we like best. It gives time to grow aside the brand, to get to know the story of a startup and its evolution so that we make its voice heard in a unique way.
Our clients are the best ambassadors
„We have worked with Irina Theodoru from Ideatico and still do in a variety of projects, stretching from website copywriting, describing and integrating the brand values into its story, to writing various documents for international projects. In every case, Irina brings in professionalism, thorough research, structure, creativity, and puts a lot of heart into her work. Her involvement undoubtebly adds value to each projects she enters. She does everything the right way and, oftetimes, exceeds expectations. I am happy we’ve met and that we get to work together.” Anca Rarău – Managing Partner, Brandocracy
“Irina has been really helpful in our journey to grow Digitalya’s blog, and I appreciate her flexibility on the writing topics, adaptability, and professionalism. We worked on various themes and topics, and the results were always outstanding.” Madalina Lacatis – Marketing Manager, Digitalya