Work
Ideatico focuses on strategy and content creation for digital products, online and corporate communication. The marketing and business administration background empowers a better understanding of the business environment. The copywriting and PR skills add up to create the communication, storytelling, and content approach that suits each brand’s personality and audience.
Featured Project
Brandocracy brand story and website content
Brandocracy, the branding consultancy platform, needed to have their story about an innovative approach and the ”people behind brands” put into the ”right words”. It was a pleasure to discover their concept and write, for their website, about how they ”use the power of a brand in a way that integrates both the business and brand objectives, involving the marketing strategy, leadership, organizational culture, and customer experience.”
“Listen and stay open. Be curious, ask questions, understand. Then find the right words to tell the story.” This is how we think and work.
Design studio
urban gemini
Urban Gemini Design Studio is a team of design enthusiasts with a very personal, human approach of their work. They put a lot of passion into their work and pay great attention to listening and understanding the client, relying on honesty, trust, accountability and acceptance. We have these principles in common, which makes our collaboration such an ejoyable team work. Plus it is great fun to be around them.
Brand design
wiron
Our work for the creative Wiron team consists of communication strategies and content creation for startups, corporate branding, and NGOs. It is always a pleasure to dress up in words all the creative ideas Wiron comes up with.
Brand consultancy platform
brandocracy
Brandocracy, the branding consultancy platform, needed to have their story about an innovative approach and the ”people behind brands” put into the ”right words”. It was a pleasure to discover their concept and write, for their website, about how they ”use the power of a brand in a way that integrates both the business and brand objectives, involving the marketing strategy, leadership, organizational culture, and customer experience.”
Projects
These are the projects Ideatico takes most pride in. They cover various fields: digital products, branding, NGO. We find much joy in diversity and with each new challenge we adapt the speech and strategy to fit the particularities of every industry.
Business communication
brandocracy website
Brandocracy, the branding consultancy platform, needed to have their story about an innovative approach and the ”people behind brands” put into the ”right words”. It was a pleasure to discover their concept and write, for their website, about how they ”use the power of a brand in a way that integrates both the business and brand objectives, involving the marketing strategy, leadership, organizational culture, and customer experience.”
business communication
Vetro website
Vetro offers solutions for the veterinary market in Romania, both in terms of medicines, medical equipment, consultancy and digital tools. The challenge of the copywriting mission for their website was to encompass all the aspects of their activity, underlining the uniqueness of their approach in a clear and compelling text.
ThinkOut is a cash flow management platform for small business managers in the creative industries. We saw this amazing product being born and growing up. We gave it its name, created its tone of voice and communication strategy. We helped ThinkOut to introduce itself and build a conversation with its target public.
ngo communication
asociația civica
CIVICA is one of the renowned organizations in the Romanian NGO landscape. It does a tremendous work in educating and motivating both citizens and the Administration to talk openly to one another and take responsibility for their roles and actions in the community. Irina was close to them from the start as a volunteer, collaborator and colleague by writing, delivering trainings, thinking and implementing project communication or hosting events.
NGO communication
fundația comunitară galați
Fundația Comunitară Galați (Galati Communitary Foundation) underwent a rebranding process and needed a communication strategy that would tell a coherent story about all the various activities and events they organize, to a variety of community members. It was an eye opening experience to dive into the reality of a community focused NGO to understand their story and to find the right messages, words and ways to reach their public and connect with the community they serve.
ngo communication
asociația zi de bine
Zi de Bine is the only NGO in Romania that makes possible a project per month that enable various communities to access a better life. 12 months in a year – 12 projects for which people and organizations who want to do something Good can donate their anniversaries, so that others can donate money for the month’s cause, as their ”presents”. Unveiling and writing their story for the new website was an experience so rich in kindness, goodness, generosity, and meaning. Once connected with the wonderful team, the words just flowed on naturally.