I am Irina and I am both a creative and an entrepreneur. I am a content writer specialist who runs around the world of ideas, sometimes escapes to the land of idealism and works magic with words and images. All that with an acute analytic sense and strong logics.

For more than 10 years I’ve been putting intricate ideas into simple, but compelling phrases, which help people relate to brands and their messages. I also have an eye for the right images that can make a text stand out and tell a story. I had the chance to learn the cinematic language during the 6 years I worked for a film studio producing corporate presentation movies.

When I am not writing, I love to take pictures of the beauty I stumble upon, draw or craft; anything that can feed my creativity, actually. Though many times my head sits comfortably in the clouds, I still get to keep my feet on the ground thanks to my very pragmatic academic background. I studied sciences for as long as I can remember, got a bachelor’s degree in Economics – Marketing and a Dauphine-Sorbonne MBA in International Management.

All this is to say that my creativity gets balanced by my analytical, strategic mind. This way I get to understand businesses, the market dynamics and their communication needs.